Response to COVID-19


Catalyst University is moving to December 3, 2020!

Due to the escalating COVID-19 outbreak and the need for social distancing, Catalyst University 2020 is being postponed until Thursday, December 3, 2020 at Wings Event Center in Kalamazoo, Michigan.

The team behind Catalyst University, Southwest Michigan First, greatly values the health and well-being of the leaders who will be in attendance. For the past several weeks, we have been closely monitoring the COVID-19 situation with partners and government officials. It is now clear that postponement is the correct decision, as the well-being of local, national and international communities is our highest priority.

We are working hard to reconfirm the availability of our speaker line-up. If we could wave a magic wand, we would duplicate all that we have planned. But change always shakes things up, and we know that Tom Izzo, for example, will be shaking things up on the basketball court for the Michigan State Spartans at that time. So much like Tom has to find a replacement for a player when an injury occurs, we will unfortunately have to replace him. We believe you will still cheer loudly for the individual whom we bring off the bench in his slot come game time.

As we intend for Catalyst University to be as unique and remarkable as possible every year, we know in our hearts that this new date will allow us to deliver the exceptional experience we intend for both you and our sponsors. We promise to keep you updated as we move forward.

For up-to-date information, please visit or follow us on social media.

Thank you for your understanding. Keep you and your loved ones safe and healthy!


Unable to attend? While we hope your schedule permits you to join us on December 3, 2020, we understand that this new date may prohibit your attendance. As a nonprofit, this is our biggest event of the year, and with all the amazing speakers and things happening throughout the day, we ask that you consider giving the ticket to someone else. Share the love! But if you find that all of your friends or co-workers are already attending, know that Southwest Michigan First has many other programs and events throughout the year that we would love to have you join. Please visit our website to view all the possible opportunities and call Kelsey McKague at 269.553.9588 to inquire further.